A good brand is a multi-faceted. During my time working with Alto-Shaam, I had the pleasure of helping to tell their story from multiple perspectives with a great cast of lovely, dedicated people and a fantastic crew. Also, there was food. Delicious food.
Fond memory note: During the Charlie the Butcher shoot, I ate six of those wonderful sandwiches. Also, since Charlie had already been featured on various Food Network programs, we had a team goal to best their sandwich-making footage. I humbly submit this crew did so gloriously.
