Alto-Shaam was launching a revolutionary new multi-chambered commercial oven with such unrivaled potential that it had to be experienced. For the trade show launch, we designed and developed a life-sized touchscreen game that demonstrated the ease, throughput, and variety with a simple mechanic. To really heat things up, we converted the ovens actual cook times from minutes to seconds and challenged players to cook the most food in a "Multi-Cook Minute". During the event, the game itself played multiple roles as an engagement device and sales tool.
