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Product Launch Concepts

marketing
Company
CI Design
/
client
Alto-Shaam
So much to say, such fun saying it.
This was not just a product launch but a category one, as well. When introducing a new kind of product, it can be hard to boil down the messaging. So why not cook them all up at once ...beat... just like the product does! Working alongside my favorite duo of content and marketing strategists, we burnt some notions but delivered a delightful dish.